步入三季度末，房企纷纷加快营销节奏，不仅折扣力度有所加大、方式也开始多样化，不少房企借助直播、跨界联盟、“造节”等方式抢收“金九银十”。
Product Value
Live streaming has become a popular marketing approach.
As the most interactive internet marketing, live streaming has been adopted widely by enterprises to upgrade brand promotion and drive sales. However, the cost of deriving customers from a third-party traffic platform is high, with biased user profile, and low reuse rate of traffic. High net worth industry is often characterized by high average ticket price, low user transaction frequency, and long decision-making cycle, live streaming on a single platform is no doubt valueless.
An innovative live streaming mode with the combination of private and public domains
Circles Technology innovated the mode of combining private domains of WeChat and public domains of Tik Tok, allowing enterprises to become independent of a third-party traffic platform. Funneling customers via communities, WeChat Moments, WeChat official accounts, WeCom, etc., and by virtue of the strong touch point effects arising from 1.2 billion users, coupled with social marketing broadcasting capacities, it will help you stimulate your user base on private domains, accumulated users and increase user conversion rate.
