Industrial Pain Points

Incredibly high cost of customer acquisition.

Marketing expenses in education industry account for an average of 29.6% of its revenue, of which online marketing accounts for about 1/3. Financial statements of many well-known education companies show that marketing expenses are much higher than their revenue.

Decentralized marketing channel.

There are no less than dozens of channels for customer acquisition in education industry, resulting in scattered customer acquisition channels. However, their products are training courses rather than FMCG. It takes a certain period and efforts to understand the product. Reliable channel of obtaining information is not the key factor for customers’ final decisions of payment.

Long customer conversion cycle

In education and training industry, parents often go through a long period of hesitation before making a purchase decision. However, in the process from registration to the conclusion of a deal, most enterprises in this industry lack fine management and high-quality follow-up service, resulting in low conversion rate and transaction rate.

Decision making and payment are inconsistent with consumer segments

The decision-making and payment are made by parents while the course is taken by their children. Their motivations for choosing an education organization are obviously different. Parents are mostly purpose-oriented and focus on results, while their children make such choice partly (58%) because they are interested in it, partly (50%) because they want to improve their academic performance, and partly (10%) because their classmates attend the same course.

Build Your Own Knowledge Portal and a Store of Knowledge from the Very Beginning

Circles Technology — AI-powered Marketing Cloud Digital, intelligent and modularized marketing solutions for education and training industry

Create follower base in private domains with AI-powered marketing content upgrading

Use editing tool and AI-assisted algorithm to generate powerful, intelligent and influential content in various forms, such as games, short videos, survey questionnaires, posters, pictures, etc.

All types of influential tools are upgraded into smart ones for customer acquisition to provide real-time insights into users’ reading preferences and behavior traces, and to collect users’ profiles.

Gamification operation strengthens broadcasting and recruitment. Get customers at low cost and realize “integration of products and sales” through viral-mode broadcasting based on the distribution of materials, gift packages and picture books.

Build digital infrastructure for omnichannel customer acquisition

Omnichannel marketing strategy with social platform as the core. Integrate platforms of public domains, private follower base and backstage management to form omnichannel marketing. Direct followers of other channels to WeChat platform for unified management. Get real-time insights into the effects and pay for marketing effects. Digitalize marketing with the fusion of online and offline channels. Get new customers through the recommendation by the existing customers, and driven transaction frequency with more frequent buyers.

Direct high-quality sales leads to sales persons. Continuously cultivate and follow-up potential customers remained in the private follower base with AI tools.

Accelerate conversion through the cultivation of sales leads, incorporate the students who renew/expand classes/transfer/do not renew classes in the private follower base.

Increase the success rate of orders through AI-powered transaction and conversion with the focus on cultivating private follower base.

With intelligent channel management and CRM system, the sales conversion process is under fine management and controllable. The magic sales tools are powerful and comprehensive digital props for sales persons.

The combination of WeCom and AI service assistant can help you realize follow up and convert users in an automatic means, conduct performance analysis and get customer profile in the full process, constantly incubate sales leads, and increase the rate of converting from users in follower base to those who try out and buy training courses.

Smart/contextual social marketing to enhance brand reputation

Automatically measure and control satisfaction. Motivate students and parents to spread the broadcasting content. In this way, customers can contact schools directly. Those who retweet can be rewarded accordingly. Record the broadcasting path of content and track sources. Provide automatic customer service to make customers feel comfortable and pleasant, arouse their willingness to pay for membership, and realize the mode of “member get member”.

AI-powered participative marketing system 2.0 can track everyone’s browsing data, feedback and forwarding in real time, and rewards customers according to their behavior. Every customer can turn into your sales spokesperson.

Circles Technology Provides Modularized and Componentized Products and Services to Meet Requirements of Different Enterprises.

Menu products

  • Users can tick the product list as needed to purchase corresponding product module.

  • Provide corresponding operation support and online marketing guidance.

  • Perfect landing training and 7-day 16-hour online service.

  • ISO certification and strong expert team to ensure data security and system stability.

SaaS service

  • Pay as needed, available upon opening an account.

  • continuous function upgrade at no extra charge during the service period.

  • Perfect landing training and 7-day 16-hour online service.

  • ISO certification and strong expert team to ensure data security and system stability.

Private deployment

  • Support local storage of user/business data local storage to enhance privacy.

  • Allow secondary development based on system and deep integration with your own system.

  • With rich experience in practice, we can help you apply the solution quickly.

  • Our professional team and operation and maintenance team will follow-up in the full-process and respond to your demand in a timely manner.

Why Circles Technology

AI-powered solution allows you to acquire customers, and manage and serve them in a better manner.

We have many years of experience in smart marketing.

We are leading in smart marketing in HNW industries.

We have redefined marketing benchmarks.

Tools for smart marketing: 8 digital marketing tools,

21 conversion tools for sales person, 8 AI-powered components,

and 10 quantitative analysis models.

Allow flexible combination with open and compatible features.

Work with customers in various industries for a win-win situation.

Help you build your own smart marketing system.

Guarantee with ISO certification,

professional technical team and marketing experts.

Humanize science and technology and improve your future competitiveness in the digital era

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