上线2个月，服务号净增粉1.1万+，新增销售线索1.3万+，全民营销泛经纪人注册数近4000人
Industrial Pain Points
The channel for customer acquisition is single and far from ideal.
Customer acquisition basically depends on vertical media. Marketing effect of traditional media (paper media, flyers, radio, large screen) is not obvious.
The method of marketing conversion is traditional.
Call out → WeChat loading →invitation through phone calls → reception in store and test drive→ transaction. The marketing with product thinking is traditional and inefficient.
Customer assets are not deposited.
As all employees are using WeChat, in the mode of “company → employees → customers”, employee turnover means the loss of customer resources. Company of this kind has not established digital assets of customers and cultivated the ability of directly connecting with customers.
Base customers are untapped.
According to dealers, the number of customers of retention is 100,000, while conversion rate of new customers through recommendation of existing customers is only 15%. Company of this kind has not explored customer life time.
