Circles Technology

Intelligent Business in Double Helix Model

The double helix is an imperative model for any business to compete in the future. It is the DNA of new business.

We have entered the era of trusted interconnection. The new era is composed of double helix features of data intelligence and network collaboration. Ubiquitous data intelligence has revolutionized human productivity, and the wider and deeper network collaboration has significantly optimized production relations. As the basis of production relations and productivity have changed, our society and business will undergo fundamental and irreversible changes. Technological change has been the core driving force of today’s human being evolution. For every industry or trade, it is imperative to understand and embrace this super wave in order to survive in this era.

The emergence of WeChat super ecosystem and the rise of a large number of social platforms, along with in-depth application of 5G and VR/AR technology and content in diversified forms such as short video /H5/3D scene, et. have brought more marketing possibilities and modes for brands, as well as more battlefields to get customers. Problems such as application silos, data fragmentation, customer attribution, however, also followed. Marketers have been overwhelmed, and enterprises have been struggling for solutions.

In the past three years, a large number of brand enterprises have lagged behind in the construction of independent marketing customer acquisition system in the era of intelligent internet. They are highly dependent on platform marketing and offline intermediaries for customer acquisition, and generally lack powerful strategic capability for independent customer acquisition, customer management and customer support. Objectively, they are constrained by high cost, less insight, and weak ability in customer data asset accumulation and independent marketing acquisition, providing poor service and bad experience to customers. For operation, sales are relying too much on channels, marketing effects are blinded by platform and their profit are divided up. Therefore, to build and strengthen the strategic capability for independent marketing and intelligent customer service is a complex strategic work that crosses functional sections such as brand, marketing, customer service and IT. It is a typical “strategic project of top leaders”, and also a battle that enterprises cannot afford to lose.

Analysis of Pain Points in HNW Business Marketing Service

The problem is not about the limited marketing budget;
it is about the uncertain effect. It is not about indifference to customer service;
it is about incompetence to provide service.

Creative Content

Customized content cannot be generated due to the insufficient production capacity.

Brand creativity and marketing effect are not corelated

Easily get complacent due to the lack of quantitative evaluation means.

Marketing for Customer Acquisition

Traditional promotion methods are becoming invalid due to the lack of accurate and friendly marketing means.

Depend too much on large-scale channels and delivery platforms, causing marketing cost remains high.

The independent online marketing does not synchronize with offline marketing due to the low level of digitalization.

Sales Conversion

The actual implementation is completely against the standard process of sales conversion due to the lack of empowerment and guidance for sales staff.

Managers are deeply anxious about relying solely on labor and the high degree of rework of sales staff.

Poor competence in realizing digital and intelligent sales site.

Referral Service

The satisfaction control in the full sales process is extensive, and customer complaints cannot be responded in time.

Miss the opportunity of customer referral due to the difficulties in implementing MGM marketing mode.

The biggest challenge for traditional enterprises is to get customers efficiently, accurately and sustainably. The biggest challenge in the future is how to dig greater value from the limited high net worth customer segments. How to address them? “Stones from other hills can polish your jade”. In recent years, all kinds of enterprises of new economy have been developing based on the scale and quality of digital customer assets. This is obviously consistent with the needs of human society and new business scene in the future. The development path for traditional enterprises has been very clear: effectively integrate internal advantages, cooperate with external excellent experts, combine the excellent experience of leading enterprises in various industries with advanced intelligent marketing technology, realize “corner overtaking”, and build a future oriented enterprise strategic cornerstone based on “digital customer assets”.

To realize digitization of customer assets, top-level design should be carried out from the perspective of customers and strategy.

Comprehensively enhance the strategic capability in “reaching customers → influencing customers → discovering customers → managing customers → serving customers → mobilizing customers”.

Digitalization of customer assets is about creating a flexible, intelligent and iterative digital platform to manage customers from all marketing channels in a unified manner, direct offline customer to online platform, turn static operation to dynamic management and control, enhance visibility and arouse interests of customers, and finally convert customers into loyal followers and partners seeking for common development. The customer here refers to those who may or have had business relations with the company (advertising audiences, individuals reached through customers development, room visitors, buyers, owners, etc.). It also covers all kinds of customer segments in real estate, apartment, finance, automobile, commerce and other business sectors.

Digitalization of Customer Assets with Intelligent Interconnection Includes the Following Four Stages:

First of all, AI tools can be used to assist creative departments to generate content, including pictures, short videos, voice interaction, etc. AI-produced content can effectively improve the production efficiency of creative teams and provide customized content that is more suitable for “different customer segments” and “different scenes”. Technology can also transform “static graphics” into “intelligent content”, which is characterized with the capacity of automatically facilitating customers perception, action and incentive. The intelligent content can be displayed in various forms, such as sheet, research, 3D sand table, mini games, H5, and so forth. It can be produced through data statistics, with the combination of excellent brand design tonality and interactive transformation ability. The effect of broadcasting with intelligent content is very good, with a growth of more than 20% in sales leads.

For traditional marketing, same content may be presented to different groups of people. But now in the era of intelligent Internet, customized content may be produced for different groups of people. Where did he read the content? Which device did he use to read the content? Which channel did he get the content? Which content did he read? How much time did he spend on reading the content? What did he do after reading the content? Did he forward/ share the content? How influential is he? All these data can be analyzed in real time. In order to stimulate the enthusiasm of employees and partners, the company can set incentives for anyone from any channel. High net worth actions such as browse, forward, leave phone number, consultation, visit the shop until the conclusion of deal, can enhance influence and be used for sales leads crowdfunding. In addition, AI assistant can find out all potential customers in the region according to customer's behavior at the scene, chat with them, and establish direct contact with the salesperson.

The traditional CRM system is designed in “human-aided” mode, which may be useless without timely and complete data input. It is neither convenient for employee nor reliable for managers. The AI-powered service system innovated by Circles Technology can upgrade the traditional CRM system to “machine-aided” mode. The AI-powered system automatically complete more than 70% of the routine follow-up service, so that sales can focus on the reception and emotional maintenance at critical moments. For instance, after customer development teams put customer data into the system, the intelligent system will complete the task of customer invitation and broadcasting in specific way. Moreover, after the first visits of a customer, the intelligent system will act as a salesperson to inform the customer of the input of his/her data and arrangement of satisfaction survey, and send event invitations, holiday greetings, business handling reminders, document preparation notices and payment reminders via text message, WeChat or phone call. The intelligent system is efficient and reliable for either employees or managers. Empowered with it, you will see an increased customer satisfaction.

AI-powered reception robots, cameras, customer profile at the sales site can automatically complete the tasks of customer identification and arrangement of frequent customer, avoid unethical private transaction, and conduct inspection, customer segment validation, reception and product introduction. Through AI-powered perception of scene and event perception, with the combination of CRM data input and completed survey questionnaire, the user can dynamically serve customers, sales and managers at the same time. Companies can improve follow-up service, customer satisfaction control and customer referral without increasing the workload of sales staff. With these functions, the AI empowerment for sales staff have addressed the problems in applying traditional technology and gained excellent reputation among many leading industries and the top 500 enterprises.